Website Revamp for BPRK.sg

Web Design

Web Development

WordPress

Introduction

We were tasked with a full website revamp for Bethesda (Pasir Ris) Kindergarten (BPRK), a well-established and trusted kindergarten in Singapore, established in 1997 as a service to the community of a young Pasir Ris estate. BPRK focuses on the holistic development of every individual child, supporting not just good literacy skills and knowledge, but also emotional, psycho-social and a healthy physical growth.

As their offerings expanded over the years, the need for a digital presence that matched their professionalism and care became clear. We were brought in to revamp their website not just visually, but structurally; reimagining how parents experience their brand online and ensuring that important information is clear, easily accessible, engaging, and easy to manage by the staff.

The Problem

BPRK’s existing website had grown outdated, both in design and functionality. Key information like timetables was uploaded as JPEGs, which became too small to view on mobile and were difficult to update. Pages with important curriculum programmes details were presented in long blocks of text with no internal navigation, making it hard for users scroll and to find what they were looking for.

The site also lacked a clear flow. Parents arriving with specific goals like checking calendar, programme details, understanding the enrolment steps, or viewing the latest updates, often had no visual guide to help them navigate. As the site expanded with more content, this lack of structure became a bigger issue.

The Design Direction

The client wanted something simple and clean, but still needed to portray their brand personality. Our goal was to create a site that felt bright and approachable, while remaining highly functional for information delivery. We kept the layout structured and accessible by introducing features such as tabs, navigation sidebars, etc. We then brought it to life using their vibrant brand colours and photos that reflect the school’s cheerful energy.

The end result is a design that feels modern yet familiar—trustworthy for parents, and lively enough to reflect a child-first environment.

What We've Improved

We focused on UX to make the site more user friendly, functional, easier to manage, and clearer for parents to navigate.

We replaced static JPEG timetables with a fully responsive, editable timetable that works across devices and is easy for the school staff to update. Content-heavy pages were restructured with on-page navigation, allowing parents to quickly jump to key sections.

The overall site architecture and contents was reimagined too, from establishing clear Call to Action points, and improving the flow of contents within the page. Now, everything from curriculum info to enrolment steps can be accessed in just a few clicks. Behind the scenes, BPRK’s team can also manage the site more easily, without needing technical support.

Have A Chat With Us
Whether you’ve got a full project in mind or just a rough idea, we’re always up for a conversation. Drop us a message! We’re happy to listen, share thoughts, or help you figure out what’s possible.